Blog Post Image

Usability Testing: Turning Feedback Into Better Experiences

Usability testing is the process of observing real users as they interact with your product. Instead of assuming what works, you watch what actually happens.
Types of usability testing:
- Moderated Testing → Researcher guides participants.
- Unmoderated Testing → Users interact freely and record their experience.
- A/B Testing → Comparing two versions to see which performs better.
Benefits:
- Detects hidden usability problems.
- Saves money by preventing costly redesigns.
- Validates design decisions.
Example: A fintech app ran A/B tests on button placements, resulting in a 22% higher sign-up rate.

Call WhatsApp