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The Role of Empathy in UX Design
Empathy is at the heart of UX. It means understanding user struggles, emotions, and motivations to create solutions that resonate.
Ways to apply empathy in UX:
- User Personas → Create fictional characters representing target users.
- Empathy Maps → Define what users think, feel, say, and do.
- Journey Mapping → Visualize the entire experience step-by-step.
Example: A healthcare app improved adoption rates after designers empathized with elderly users, simplifying onboarding with fewer steps and larger text.
Empathy makes products more human-centered, leading to loyalty and trust.
