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The Importance of User Research in UX Design

User research uncovers what users need, feel, and struggle with, guiding designers to make informed decisions.
Types of research:
- Qualitative Research → Interviews, focus groups, usability testing.
- Quantitative Research → Analytics, surveys, heatmaps.
Process:
1. Identify target users.
2. Conduct interviews or surveys.
3. Observe how users interact with prototypes.
4. Apply insights to improve flows and interactions.
Example: A SaaS company discovered via research that users were confused about dashboard navigation. By reordering the menu, they improved task completion rates by 30%.

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